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Designing for how you live

You probably already know what you like.

You do not need a name for your style before you hire a designer. The pattern can already be there in what you have saved, and deciding which version of it suits your house is the rest of the work.

Jeid Studio 2 minute read
A cream limestone wall laid in rough cut blocks with wide pale mortar joints.

Before one of our meetings, a client went back through hundreds of images he'd saved on social media over the previous five years. He narrowed them down to 30 he still loved. His wife looked through those 30 and agreed with almost all of them. A minor miracle in itself.

But here's what neither of them had noticed: nearly every image had stone in it.

"It was weird how the stone kept coming up," he told us.

Five years of saving images, and there it was. A pretty clear preference hiding in plain sight.

You don't need to arrive knowing what you want. We start with what you've saved, what you already own, and what you keep coming back to.

Two designers comparing paint colors at a slab yard in front of a leathered white granite slab.

Liking something and knowing where it belongs are two different things

The goal isn't to talk someone out of what they love or squeeze their preferences into a neatly labeled style. It's to figure out which elements belong together, which ones make sense for the architecture, and where to exercise a little restraint.

You can love something in a photograph and still not want to live with it in your house.

A living room under construction in West Des Moines with white oak ceiling beams above a gray stone fireplace.

Sometimes it's not the material. It's how you use it.

They loved the look of stone but were worried it would feel too heavy and traditional.

We didn't need to eliminate the stone. We needed to change how it read.

An over-grouted application felt like the ticket to satisfy several different things at once. By carrying the mortar over portions of the stone face, you soften the contrast and reduce some of the deep shadow lines between the stones.

In the same house, a checkerboard floor was feeling a little too traditional for the butler's pantry. Again, the answer wasn't to abandon the idea. We proposed two subtle tones of limestone rather than a high-contrast light-and-dark combination, a softer take on the same pattern.

We can agree that you love stone without agreeing on which stone belongs in your house.

And believe me, there are a lot of stones.

A stone exterior in Van Meter with a black lantern hanging over the white porch column.

Your house gets a say, too

Personal taste matters. So does the house. Both proposals above kept what this client loved and changed how it reads in this house.

We don't have a signature look. We have opinions, though.

If you look through our projects, you won't find one specific style repeated over and over.

That's intentional.

We're not trying to make your home look like ours. We're trying to make it feel like yours, with the benefit of our experience, perspective, and occasional very strong opinions about grout.

Your taste is yours. Our job is to help you make good decisions with it, and that means we'll tell you what we think.

Sometimes we'll agree immediately. Sometimes we'll show you a different way to get the feeling you're after. And sometimes we'll tell you that the thing you love is probably not the right thing for this particular house. Nicely, of course.

The point is that you don't need to come to us with a fully formed design direction. You don't even need to know what to call your style.

The clue might be something you already own. Or it might be 30 saved photos of stone you hadn't noticed.

Either way, we can work with that.

The short version

You do not need to name your style before you start. For this client, the direction was already there in five years of saved images. Deciding which version of it belongs in your house is the part a designer is for.

What people ask next

  • What if my partner and I like different things?

    In the story above, one of them pulled 30 images and the other agreed with almost all of them.

  • What if I love something that does not suit the house?

    Sometimes the answer is not to drop it but to change how it reads. We proposed an over-grouted application to keep the stone and soften the effect.

  • Do I have to decide on a style before the project starts?

    No. Naming the direction is part of what the first meetings are for, and we would rather hear what you like than be handed a label.

  • Will a designer push their own look onto my house?

    We do not have one signature look repeated across our projects, and we are not trying to. We will tell you what we think, and the taste stays yours.

  • Does the direction have to come from Pinterest?

    No. What you have saved, what you already own and what you keep coming back to are all useful clues.

Where you are, and what we do there

**Send us what you've saved.** Share a Pinterest board or a few screenshots, and a designer will email you what keeps showing up, within a week.

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